the "Green Head" of Windows ME's Media Player), going for more of a rigid and refined look. The visuals of Frutiger Aero also somewhat lack the sort of "anything goes" mentality often associated with the Y2K aesthetic (i.e.
Frutiger Aero visuals, at first glance, can be mistaken for simply being the Y2K aesthetic in action, but the biggest difference is that the images tend to have higher-definition visuals compared to most Y2K imagery (largely due to Frutiger Aero emerging just as HD started to become popular). Key elements of UIs that use this aesthetic include linear gradients (typically seen on buttons and navigation bars), bloom/glow, and a shine/sheen on many elements in effort of making them look 3D and realistic. This sense of futuristic eco-friendliness was in response to the growing worries of climate change at the time. Common motifs in this aesthetic were cityscapes, globes, birds in flight, dewdrops, lush vegetation, hot air balloons, recycling and clean energy symbols, trees and saplings, fields, flowers, butterflies and forests. Frutiger Eco embodied this sentiment by using imagery associated with an eco-friendly future and the celebration of nature. Frutiger Eco began to become popular around when climate change awareness was reaching its peak and companies began to incorporate eco-friendly imagery and ideals into Frutiger Aero. Duolingo has done a “neo-Aero” design for Duolingo Max’s mascot.įrutiger Aero images more centered around environmentalism have come to be known as " Frutiger Eco". Given that Y2K has been undergoing a popular resurgence since the Mid-Late 2010s with Neo- Y2K, it is also likely a "Neo-Aero" movement is currently underway or will be underway in the future. Since 2022, it made a slight comeback via TikTok videos, similar to the Y2K revival. The term "Frutiger Aero" was coined by Sofi Lee of the Consumer Aesthetics Research Institute in 2017, leading to a gradual increase in interest in the aesthetic. However, there are still some areas where Frutiger Aero is still used today, especially in retail boxes for medical and cleaning products. In 2017, another minimalist web/tech aesthetic appeared, known as Corporate Memphis. By 2013, Frutiger Aero had been fully overtaken by Flat Design with the release of iOS 7.
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In some cases, companies like Windows 8 and LG webOS 1.0-3.6 switched first to Frutiger Metro, then to Flat Design. Windows 7) started to fade in favor of the Flat Design look (i.e. In 2012, the skeuomorphic look of Frutiger Aero (i.e.
It was also concurrent with the McBling, Surf Crush, and ElectroPop 08 aesthetics, and overlaps with them in some respects. Frutiger Aero is similar to the Y2K aesthetic and can be considered its successor, as it shares a similar bright and glossy futuristic look, albeit in a more refined form. By 2007, with the release of Windows Vista (retail version) and the first iPhone (iPhone OS 1.0), this design aesthetic was completely established. It started to become more common in 20, with the release of Windows XP Media Center Edition 2005, Longhorn Build 5048 (the first build where the system's entire UI was Aero), Windows Vista Beta 1, the Xbox 360 (Blades Dashboard), Nintendo DS Lite, PlayStation 3, and Nintendo Wii.
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The mainstreaming of Frutiger Aero began in Late 2004 with the releases of Windows Media Player 10 (featuring design ideas found in Longhorn), as well as the Seventh Generation of Video Game Consoles like the Nintendo DS (first to kick off this gen, despite the Y2K-esque and Technozen designs) and PlayStation Portable (XrossMediaBar, in development since the PSX in 2003). Over time, the "Plex" theme was updated, the earliest "Windows Aero" glass borders (though technically not true Aero) were introduced, the glossier "Slate" theme replaced the Plex theme, and finally complete Aero effects were introduced in Windows Explorer and Internet Explorer via the Desktop Window Manager (though a registry modification was needed to make the OS's entire UI Aero). Frutiger Aero has its roots in 2003 to 2004 builds of Microsoft's Windows Longhorn (later renamed Windows Vista).
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